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more about water

"Water is life's mater and matrix, mother and medium.
There is no life without water."  
~ Albert Szent-Gyorgyi


Inspired by this quote and the life-giving quality of water itself, we've focused our business on offering eco-friendly, soul-friendly water bottles and take the issue of water quality, availability and sustainability seriously. To this end, we've gathered here a list of water-related resources that we've found informative and useful. Learn and enjoy! And let us know if you have a favorite water-related organization or story you'd recommend.


Organizations focused on US TAP water and our public water systems


Food & Water Watch protects our essential resources by transforming the public consciousness about what we eat and drink and by helping people to take action to make a difference.  They are a non-profit organization working with grassroots organizations around the world to create an economically and environmentally viable future.

Take Back the Tap is a campaign sponsored by Food & Water Watch to encourage restaurants, universities, and city governments to break the bottled water habit.  Join the Take Back the Tap movement and sign the Tap pledge.

Think Outside the Bottle is a campaign sponsored by Corporate Accountability International working to promote, protect and ensure public funding for our public water systems.  They work with public officials, faith groups, restaurants, celebrities, campuses and individuals to support public systems by opting for tap over bottled water.  Learn how you can Think Outside the Bottle.

Founded in 1881, the American Water Works Association (AWWA) is the world's oldest and largest nonprofit scientific and educational society dedicated to the improvement of water quality and supply.  AWWA is the authoritative resource for knowledge, information, and advocacy to improve the quality and supply of water in North America and beyond. AWWA provides comprehensive consumer information through their website Drink Tap, where you can learn why Only Tap Water Delivers.

TapIt water bottle refilling network was founded in 2008 to give us free access to clean sustainable water on the go. Café owners sign up as 'partners' to provide tap water to those who carry a reusable bottle.  The TapIt network is not just about going bottle-less - less bottles, less recycling, less water privatization and extraction - it's about understanding why those things are a problem and finding new and sustainable 21st century solutions. Where can you find TapIt partners?

The Pacific Institute is a nonpartisan research institute that works to advance environmental protection, economic development, and social equity.

Water Use It Wisely is recognized as a worldwide leader in communicating the simplicity and effectiveness of everyday water-saving behaviors and devices. Sponsored by municipalities and other organizations, they are a fun informational resource that makes smart water use fun, easy and practical for everyone.


Water-Related Organizations focused on developing countries


In 1993, the United Nations designated March 22 World Water Day, as a means of focusing world-wide attention on the importance of freshwater and advocating for the sustainable management of freshwater resources.

Co-founded by Matt Damon and Gary White, Water.org is a non-profit organization that has transformed hundreds of communities in Africa, South Asia, and Central America by providing access to safe water and sanitation.  It works with local partners to deliver innovative solutions for long-term success. Its microfinance-based WaterCredit Initiative is pioneering sustainable giving in the sector.

With over 45 years of experience, Project Concern International is a leading international health organization that saves the lives of children and families around the world by preventing disease and providing access to clean water and nutritious food.  The organization reaches over three million people a year. 

WaterAid is an international non-governmental organization with a mission to transform lives by improving access to safe water, hygiene and sanitation in the world's poorest communities.

charity: water a non-profit organization bringing clean and safe drinking water to people in developing nations.

Global Water is an international, non-profit, humanitarian organization founded in 1982 to create safe water supplies, sanitation facilities and hygiene-related facilities for rural villagers in developing countries. The organization believes the lack of safe drinking water and sanitation facilities are the root causes of hunger, disease and poverty throughout the developing world.

Water For People helps people in developing countries improve their quality of life by supporting the development of locally sustainable drinking water resources, sanitation facilities and health and hygiene education programs. 


Water News Around the World


The Story of Bottled Water (short video), The Story of Stuff Project, Free Range Studios, March 2010

Water: A Special Issue, National Geographic, April 2010